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Great Storytelling Can Take the Pain Away from Your Neck and Back
“Why did they show me that?” is a frequent viewer complaint in focus groups. This viewer was referring to multiple angles of a building in connection with a story about an agency in the building. The...
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Bikini Baristas + Tax Money + Social Media = Strong Storytelling
Yet another good example of how to win the battle against weak video — with a little help from social media and bikini baristas. The more you stay connected with viewers through Facebook, Twitter, and...
View ArticleBroadcasting is a Unusual Business
Broadcasting is different than other industries. AR&D consultant Regent Ducas comments at an AR&D workshop for multimedia journalists in Corpus Christi.
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Breaking Through What’s Holding You Back
A news director, seeing the investigative “Watchdog” reporting about the government trying to hide where tax money goes, asked why it’s so difficult for reporters to cover these stories. He points out...
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Power Tool to Break from the Past
We developed a powerful tool to help companies execute innovative initiatives. It’s surprisingly simple, but many managers rave about it because it leaves the past behind, accelerating execution. This...
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Web Videos: What You Need to Know
Here are key points: Keep the video under 2 minutes, preferably 90 seconds. Capture attention in the first 10 seconds. Instead of using spokespersons, use owners and principals. Tell an interesting...
View ArticleGreat Example of Making Your Point Clearly and Compellingly
The key is always to separate yourself from the pack. My colleague Regent Ducas and I like to ask new clients the question, “Why YOU?” We keep asking questions until we get an answer that can convince...
View ArticleMultimedia Minutes: Overcoming a Big Challenge — No Action
How do you overcome the challenge of virtually no action in a story? Say just a guy in a chair. Here’s one approach. Learn more to create engaging storytelling. Click on the links to the right...
View ArticleSincerity Persuades
Video helps you connect with people much better than text and still images. Many of our clients reach that conclusion quickly. It’s through a powerful video marketing strategy. Here’s an example of how...
View ArticleThe Three Things You Need to Know About Testimonials
Testimonials drive sales. But you need to keep these points in mind: 1. The people you select to praise your business must be genuine. 2. They need to talk from the heart, not from a script. 3. They...
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